Font psychology in logo design is critical for evoking unique emotions in people, so they are interested in learning more about the brand. In fact, font psychology can support a business as the best marketing strategy.
What is font psychology in a design, especially logos? It is various thoughts and emotional reactions to certain fonts or letters that can influence behavior. Different types of fonts and their meanings give another influence that can affect a person’s emotions.
Discussing font psychology in logos cannot be separated from the philosophy full of meaning. There is always a font philosophy in the logo that describes something related to a product that is marketed.
In general, this philosophy gives meaning to good things such as beauty, energy, power, and so on. Various logo meanings can show a business’s identity, vision, and mission and form branding from the design and colors used.
The typeface in a logo design is crucial because it contains a powerful visual psychological meaning. Graphic designers must know the meaning of the font and ensure that the font choice is in line with the content of a logo design.
Organizing fonts in logo design requires a lot of creativity. Many famous fonts can be chosen, but not all are suitable for packaging for packaging in a logo.
Designers must be able to combine various ideas in one unit that illustrates how a logo can be a business’s best branding tool. There are aspects of attractiveness, messages that must be conveyed, and understanding that readers understand.
For sure, font psychology in logo design can influence readers to be interested and curious while providing an understanding of a particular brand.
Some types of fonts in logo design can stir the psychology of readers with a variety of different meanings, namely:
Serif is a classic font type with a strong meaning and can reliably influence readers when used to create a visually communicative logo design.
The influence of the font gives the impression of respect and stability and creates a strong image. In general, the use of fonts is quite authoritative, especially in university logos, luxury brand logos, media bras, and law firm logos.
In fact, serif is one of the fonts that depicts an unyielding spirit.
San Serif font style can influence readers’ psychology by creating progressive, informal, universal, modern, and open impressions.
San Serif is easier to read in logo design, even with various styles and creations. This font is suitable for various logo designs for social media platforms and companies that are more “friendly” and less “rigid.”
Font Psychology in logo design that use San Serifs is a whole of innovation, forward-thinking, and high creativity without many rules. The logo seems more relaxed and casual, and many designers can choose it for logos with “very popular” brands.
Graffiti-style fonts are typefaces that are not easily interpreted or revealed in words. Graffiti is an illustration or lettering made on the wall with paint or other materials.
The visual communication of graffiti fonts in logo design gives a strong life to those who understand it. However, for those who don’t, it will seem vague but give the impression of high creativity.
The dominant influence of tradition gives life to Japanese logotype designs. This font is unique and aesthetically distinctive to traditional Japan, making it suitable for creative logos that are contemporary but still Japanese in style.
The effect of visual communication using the famous font type Handwriting on the logo design is very “me.” The handwriting style forms something personal, so this logo design has a “friendly” and “cozy” influence.
Designers can choose the Handwriting font for more personalized branding, such as clothing or watch brands.
Font psychology in logo design that uses script or handwriting gives a personalized impression. This logo is suitable for luxury and classy product designs.
You can choose the Display type if you want to create a logo with a strong visual impression. Its appearance is quite attractive, and the impression is striking, bold, and unique.
The choice of font is very important in influencing readers in visual communication. The right choice of fonts, according to the brand, can attract more readers.
You can go directly to Twinletter for various unique and aesthetic fonts. The font choices are very special and have an optimal influence on the readers. The choice is quite large and has a high creative power.
Font psychology in logo design is critical to influencing readers in a brand’s marketing strategy. This psychological influence can attract more readers or audiences with the right choice.
