Releasing a brand along with the products in the market seems not complete without the text logo design. Yes, a logo is something that represents your brand. It must make anybody who sees it simply know the product is owned by the brand. The logo itself consists of some components. One of them is the text or font.
Many people may think that the text is less important than other components such as the logo’s image. Of course, such a thought is not necessarily true since all of them are important at the same level. Imagine a logo that consists of only text. Sure, it means that the text carries is the sole key that carries on a “duty” to make people aware of the brand.
If you are interested in using text or fonts for logo design, there are some important things to make them work. This way, the logo can finally attract people and make them aware of the presence of your brand. What are those things? Here they are.
A Unique Font
Brand awareness means that your brand is not only known by the public in general, but they also can differentiate your brand from others. That’s why the logo you make must be unique. The logo can be very as simple as possible. However, it doesn’t mean that it looks too common.
To make the logo unique, a kind of unique font can be applied. This unique font can be a font that is not used by any other brand logos. Or, it is possible also to use an already-used font but the details must be different. This is how the text logo design is more recognizable.
A Clear and Readable Font
Okay, the font must be unique for sure. But it must also be clear and readable. Avoid using a font that has too many details and curves that make text not easily read. When the font cannot be read properly, it reduces the chance of your brand name being known widely by people.
Using Typical Colors Use certain colors to differentiate the text of the logo from the others. The color should be different and even in contrast with what your competitor already has. Adding a certain symbol or image is necessary as long as it doesn’t disturb the text. In other words, the symbol or image must not make the text logo design less readable.
