The correct font selection is needed for both branding and video content broadcast through various social media platforms. Typography on video is also one of the success factors of content.
So, along with the presence of various types of digital communication media, it is also necessary to master techniques of typography on video. The goal is to make the video content more interesting and informative for the audience.
You must have seen video content on YouTube. Generally, video creators must embed YouTube typography in addition to a series of moving images, starting from thumbnails and titles, reading text in the middle of the content, and many other kinds of writing.
This is used because there are several benefits of typography on videos that can be obtained for content creators, namely:
Unique fonts that match the design of other elements in the video will attract the target audience’s attention. In addition, certain emotions, such as luxury, memories, or other emotions, will also become easier to build.
With the proper selection, fonts in certain forms can create the atmosphere you want, such as a modern atmosphere or a depiction of power. The right font can also establish the audience’s engagement with the video.
The next benefit is that typography on videos will help creators to convey information more clearly to the audience.
Choosing fonts for video content does require special skills. But don’t worry because Twinletter has several font shapes that will be suitable for creating typography on videos, including:
This script font offers Rindang, Grabah, and Bintank choices, all of which are font types with aesthetic shapes. It would be very suitable for various drama-type video content.
Remhu, Dovens, and Puntodewa are some of the fonts in the San Serif group. This font carries the character of high creativity, but the shape remains firm so that it will be seen and read clearly.
This San Serif font form will be very fitting if used on posters, movie main titles, or video content. With the selection of colours, images, and aesthetic layouts, the results of San Serif typography will really invite the audience’s attention.
Generally, this font type is widely used to name various product brands with a personal impression. For example, brands of bags, watches, shoes and so on are similar.
However, there is nothing wrong with using a handwriting font as the title of a video or naming an account that presents content that discusses various personal activities.
Although the shape of this font is not firm, some videos using this font type are also titles. With a touch of animated text, this font will make your video more aesthetic.
This font shape has a firm character with a positive and elegant impression, so it is very suitable as an opening font. The only difference is the concept of a video content’s theme.
For example, Japanese fonts will be more appropriate if the theme involves videography tutorials about life in Japan. In addition, modern, fall, and animated themes also go well with this Japanese font. With the proper placement, Japanese fonts will enhance the quality of your video.
The following font choice for typography on video design is Display. The Display font type is unique and defocused, allowing it to attract more of the audience’s attention.
This Display font is very suitable for use as the cover title of video content. But remember to pay attention to the compatibility between the colour, the video image being played, and the layout of the series of letters.
As a dramatic touch, choose a back sound accompaniment that fits the theme so that the audience is more focused on giving birth to exciting guesses about the content offered.
The presence of typography on video is also an essential element to consider. Choosing the right font will determine the success of video content, whether it attracts the audience’s attention or not.
