When you’re running a business, the use of font sounds trivial but it’s actually really important. The use of fonts would depend on what kind of business you’re running. If it’s a corporate-type business, then you also need to use corporate font style. Here are the many benefits and choices of this particular type of font you should know about.
The first thing that the corporate font style would give you is helping the effort of brand identity. Making sure that you use the same font across different aspects such as material using business presentation fonts or marketing would show consistency and therefore help your brand to stand out, and get a good reputation in the eyes of both potential and loyal customers.
Corporate fonts are also easy to read, different from several fonts that are so unique and whimsical that it makes people have a hard time reading them. Readability is one of the main aspects of the corporate font that would make people easily understand the messages you’re trying to convey, and enable you to engage with your audience better.
Corporate fonts are also associated with professionalism. When you use a corporate font for logo, people will be able to see that your company has expertise, authority, and trustworthiness. The latest is so crucial for business because when people think that your company is credible, they will buy your products or services, and won’t think twice to recommend it to their friends, colleagues, or family members.
Another thing that corporate fonts would give you is consistency. It would ensure a uniform brand experience because it could be used on various platforms. But, while using corporate a pro font, you need to also make sure that it’s different than what the competitors are using. This is to invent and create a distinctive visual language that would be vital for your business.
There are so many corporate fonts available both free and paid. So you need to make sure that you would choose the best and most perfect font that would fit your business perfectly. If you’re looking for some inspiration, here they are.
This font is probably the most common and traditional one, different from corporate a condensed front that has gone through some modifications. The serif fonts have one thing that sets them apart from other similar fonts available which is the small lines at the end of their characters, which is more popularly known as the ‘feet’. The serif fonts include Times New Roman, Georgia, and Merriweather.
The serif fonts are considered to be formal and traditional, giving the vibe of expertise and credibility. It is a very popular choice for brands that are already established and want to let their audience know that they are professional and that their customers can rely on them. This corporate font style is very commonly used in governments, financial institutions, universities, or law firms.
If you want to use bold corporate fonts, then the sans-serif fonts as a different version of serif fonts could be your choice. The characters of sans-serif fonts’ character don’t have the serif fonts ‘feet’, making it look more modern, cleaner, and also simpler. This is why the sans-serif fonts are perfect for you if you want to establish a trustworthy and modern company or organization.
Several benefits that you would get from using this font are its versatility, highly legible especially on screens making it one of the best corporate google fonts, and being able to convey messages such as approachability, simplicity, and also efficiency. The three examples of sans-serif fonts are Roboto, Arial Helvetica, and Alcova CC font.
Another version of the serif font you could consider is the slab serif font, which is like serifs, but more block-like and thicker. This particular font combines the more traditional visual of the serif fonts but with a touch of bolder and more robust aesthetic. The font is strong and quite impactful and could be the best font for corporate website.
The font is perfect for conveying the messages such as stability, strength, and reliability. Which is why the slab serif fonts would be perfect for manufacturing, construction, or sports brands. Three examples of slab serif fonts are Clarendon, Rockwell, and Roboto Slab which are corporate font free.
If you want your brand to add some more human touch and connection, then you could use the Scrips fonts which would mimic the appearance of handwriting. It could be perfect to give your audience a sense of personality and elegance. This type of font would be unique in the middle of so many modern brands where a human touch could be felt less and less.
The script fonts are often used by luxury products, high-end brands, or the creative industries because this font offer the vibes of individuality and creativity. Beauty, fashion, and hospitality industries are also fond of this particular style of font. The examples of the script fonts are Brush Script, Bickham Script, and Lobster which would add a touch of friendliness and playfulness.
If you want to use a corporate font but don’t want to lose your creativity, then the display fonts are the perfect choice. It would attract attention and make a very bold statement about your brand. The fonts, such as 3D futuristic font, are highly unique, more decorative, and more creative than the traditional fonts which would be perfect for logos, advertising, and also branding. Those are the benefits and many types of corporate font style you could choose for your brand and business. If you don’t know how to choose your best font, then you should go to Twinletter where they have so many choices in the best quality. Go to https://twinletter.com/ to choose the best font for you.
