Typography is a basic element of graphic design. There are many types, one of which is luxury typography. This type of typography is generally used for logos or branding of various luxury goods.
Luxury typography is a style that uses certain font types to create a modern, elegant, and luxurious impression.
Although there is an element of luxury, the famous brands that use this type of typography generally emphasize simplicity. Here are some examples of world brands that use luxury typography.
Giving a bold and luxurious impression is what characterizes Gucci and Chanel’s typography. But even so, the typography of these two brands still emphasizes simplicity.
This can be seen from their brand logos, which only use 2 black letters stacked on top of each other.
This world brand uses a Serif Font as a logo for its luxurious and global fashion theme. The typography of this brand carries minimalist values, with geometric font shapes that are sleek but modern.
Next, there is the Louis Vuitton brand, which uses the famous typography, the Serif Font. The reason luxury brands use this type of font is to display a visual impression of timeless elegance.
For more luxury typography references, check out some of Twinletter’s luxury font recommendations below:
This is a new font from Twinletter. Mareka’s character is elegant with its beautiful, neat, but distinctive shape. This font can be used in various graphic design projects, ranging from casual to natural.
The creation of the Mareka font is based on a high sense of empathy for those who do not understand Japanese letters. So that Japanese-themed graphic design projects will make more audiences understand the message to be conveyed.
This font has been used as the title typography of one of the national cinema films in the comedy genre. The design elements are deliberately made in line with the theme of the movie, which is humorous but full of warmth.
Raimon Script is deliberately used because of its geometric shape, which presents an elegant impression and can strongly attract attention. In fact, it is proven that Raimont Script is able to present the visual identity of the heart story to the audience.
Aquatic fonts are famous for their designs that have a strong character that is able to present an authentic yet captivating visual identity. Its geometric lines are wavy, giving it a unique style with strong visual appeal.
No wonder Aquatic font was chosen by one of the popular global game brands as its branding typography. This Aquatic typography looks even more attractive with the color choice adjustment that uses typical sea colors.
Twinletters also offers various fonts that match certain themes. For example, Bassun Arabic Style is suitable for branding an Arabic-themed brand.
Evidently, Bassun is also used as a typography for the logo of an event from a nationally renowned Podcast. The main strength of this font is the presence of uniqueness with a fitting depiction of the Middle Eastern theme.
This font was able to attract the attention of a famous national singer to make it the typography of the song title of his work. The unique and beautiful character of Bidena Script is able to carry the dramatic and feminine theme of a song.
Bidena Script itself does have a geographical shape in the form of beautiful curves in each letter. This is what makes Bidena present a style that is able to create an attraction for the audience who witnesses it.
This font, which is included in the Handwriting group, presents a fascinating, consistent character. No wonder Betty Angela was chosen as the branding font of an online organic food service provider from Germany.
This font in Sans Serif style has a modern geometric shape but still displays an elegant and classy side. That is why it is very suitable for branding a business.
Luxury typography can be the best option for those looking for a font type to support the ongoing branding process. Hopefully, the references described above can help your needs. Good luck!
